Twisty / Jill of “I Blame the Patriarchy” (a radical feminist who also suffered from breast cancer a few years back) has something of a regular series on the Breast Cancer Awareness/exploitation industry, and on the worthlessness of the Komen Foundation in particular. (Crunch for the Cure, It’s Gratuitous Erotica Month! etc.)
Of course, the notion that criticizing Breast Cancer Awarifying campaigns or the entrenched corporate interests behind them (and Komen is nothing if not a well-run corporation) is “migoynist” is a straightforward result of treating breast cancer awareness as a metonymy for women’s health. Just as governments have succeeded in branding themselves so that anyone opposing the dunderheaded belligerence or parasitism or international mass-murder of, say, the United States government is therefore taken to be “anti-American” (as if the U.S. government were America, rather than a tiny, parasitic minority oppressing and robbing from the country and people of America), so also Komen and the rest of the Pink-Ribbon brigade have managed to brand themselves successfully as being simply identical with women’s health (hey, it’s got lady-parts, and unlike other women-specific health issues — like women’s reproductive healthcare — nobody will get boycotted or firebombed for associating themselves with it), so that only someone who is against women’s healthcare, or indeed against women as such, could think to criticize them or to suggest that there are other, more productive outlets for people’s resources (including the resources of those who would like to do something about pressing women’s health issues) than that particular patriarchally-correct donation-hole.