Well, since I tossed the bomb in the first place, I guess I ought to explain it a bit.

The sites for promoting in the GoogleBombing were chosen on the basis of (1) their already-high placement in Google, and (2) containing authoritative information. The Touro Law Center page on Roe is just like any other law school’s page on Roe (or Oyez, or FindLaw); it has the text of the decision and the dissenting and concurring opinions, and it’s part of a law school’s collection of online decisions. It also happens to have the advantage of already sitting at #2, making it the best candidate for pushing over the top. (The important thing is that a site with objective information on the matter gets set above an advocacy site whose primary purpose is to repeat lies about both abortion and about the content of the decision.)

As for the abortion query bombing, GynPages is a bit further down on the search results for “abortion” (about #7 or so when this started, I think), and there are some fairly even-handed or outright pro-choice links above it. The reason I’ve been encouraging people to boost GynPages, though, is that it offers very important information that someone searching for the term “abortion” might need—i.e., objective and straightforward help in finding abortion servies in your area if you need them. Political harangues about abortion—even pro-choice political harangues that I agree with 100%—shouldn’t crowd out that kind of information; it’s too important that people who need it be able to find it. So I think that boosting GynPages up to #1 or at least nearer to the top will also be doing web searchers a substantial service.

Hope this helps explain things. Thanks for y’all’s support—it’s been awesome to watch this grow!