Facebook: March 06, 2012 at 10:15AM

So what do you call it when the “social media marketing” for a show actively disengages you and discourages from wanting to keep up with it? Because every time I find a large cluster of Walking Dead fans talking on the Internet, I can’t help but thinking that really I don’t want to be part of a “social network” with the people (*) who seem to take the scenario and the constant sociopathic behavior of the principals more as some kind of fantasy wish-fulfilment than as a horror show.

(* And when I say “people,” it’s really about 99% dudes specifically.)

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