It may not be…
It may not be “too much to ask,” but a city ordinance is not a polite request. If you’re endorsing the use of an ordinance, you are endorsing small business owners being forced to change their signage, whether they are willing to do so or not.
So, just to be clear, do you believe that the government has a right to tell small business owners what kind of signage they can or cannot use to identify their own store on their own private property?